The Evostr Brand Advisory Group brings together a small, curated circle of outsourcing buyers to answer one question directly: what separates the BPO partners you keep from the ones you replace — and what should providers be doing that none of them are?
Your perspective shapes how providers sell, deliver, and build for what comes next. In return, you get a trusted peer group, early visibility into where the industry is heading, and a direct hand in defining what a great BPO partnership actually looks like.
Every provider claims to know what buyers want. Few ask directly, and fewer still build a standing forum to keep asking. The Brand Advisory Group is that forum — a select group of business leaders with direct, active experience managing outsourcing relationships, convened specifically to name what works, what doesn't, and what no provider has figured out yet.
The discussion isn't theoretical. It's built from what members are living through right now — vendor evaluations, pricing pressure, governance friction, AI expectations — and it feeds directly back into how providers show up in the market.
This isn't a panel you sit on for someone else's benefit. Every session produces something members can use.
Connect with other CX leaders from companies of all sizes to learn from, network with, and share best practices. Leave every session knowing how your outsourcing practices — vendor mix, pricing models, governance cadence, AI expectations — compare to a curated peer set of brand-side leaders.
Direct access to Paul and Amanda for outsourcing questions as they come up — evaluating a provider, pressure-testing a pricing proposal, or structuring a governance model — backed by 25+ years inside the provider side of the industry. This access runs the full term, not just on meeting days.
Delivered within 48 hours of every meeting, capturing the key insights, themes, and takeaways from the discussion.
Your input flows directly into how providers sell, deliver, and run partnerships — and we'll show you where it landed.
A pulse check: what's the biggest thing on your outsourcing plate this quarter?
The heart of the session — one theme per quarter, with discussion questions shared in advance.
Key themes, next quarter's topic, and any follow-ups.
Honest, unfiltered discussion is the whole point. The group runs under the Chatham House Rule: insights are shared freely, attribution never is.
By applying for membership, you agree to a one-year term. Consistency matters here — it's how the group spots and discusses what's changing from one meeting to the next. That said, if a member's situation changes and they can no longer participate, we'll handle it case-by-case.
Each year, Evostr re-evaluates the group and may adjust the roster to keep the discussion well-rounded. Members also have the option to apply for a second one-year term.
We know our members are busy, important professionals, and we take the responsibility of making their time worthwhile seriously.
We want members to feel safe opening up about their struggles and needs — and sales does not belong in that conversation.
Four sessions per year, 90 minutes each, conducted virtually. That's the full meeting obligation across a one-year term.
No. The group operates under the Chatham House Rule — insights from the discussion are shared, but attribution never is.
No. This group will never be used to sell you anything. The goal is candid discussion about what's working and what isn't in your outsourcing relationships — sales doesn't belong in that conversation.
You receive a session review document within 48 hours, capturing the key insights, themes, and takeaways from the discussion.
Consistency in membership helps the group track how things change from one meeting to the next, so a full one-year term is the expectation. That said, if your situation changes and you're no longer able to participate, we'll handle it case-by-case.
Yes. Evostr re-evaluates the group each year and may adjust the roster to keep the discussion well-rounded, but members have the option to apply for a second one-year term.